National Basketball Retired Players Association and Aria Exchange Enter Multi-Year Licensing Agreement to Bring Legends NFTs to Market

Jun 27,2022
KingData News: The National Basketball Retired Players Association (NBRPA) announced today a group licensing deal with ARIA Exchange. The multi-year agreement will allow ARIA Exchange to create royalty generating products, utilizing its innovative Aria 360 technology. ARIA Exchange will create and market virtual marketing ad-campaigns to brands featuring Legends and virtual images of Legends in the form of Non-Fungible Tokens (NFTs) - digital assets that are functional through blockchain technology. The first release featuring NBRPA Legends will be available summer 2022 exclusively on ARIA Exchange and will include such notable names as Bill Russell, Jerry West, Karl Malone, Isiah Thomas, Chris Mullin, John Stockton, Clyde Drexler, Dominique Wilkins, Grant Hill, Hakeem Olajuwon, Earl Monroe, Elgin Baylor and many more.
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